About me

My name is Olivia and I am a Business Administration student at Eckerd College with an interest in marketing, consumer behavior, and digital media trends. Through Crave Culture, I explore how TikTok’s FoodTok community influences food marketing, viral trends, and consumer purchasing behavior. My work focuses on how influencers, algorithms, and social media platforms shape modern food culture and impact the success of restaurants, products, and brands. With this blog I want to share insight into how digital platforms are changing the food industry.

Qualifications

Current undergrad student at Eckerd College

Business Administration major and marketing minor

Experience in social media management and digital engagement

Research interest in digital marketing and viral trends

Contact

Socials

I'm always looking for new and exciting opportunities. Let's connect.

Mail