top of page
Crave Culture
All Posts


The “Girl Dinner” Trend: Why Low-Effort Meals Are Taking Over FoodTok
What Is “Girl Dinner”? “Girl dinner” is a viral FoodTok trend where people put together random, low-effort foods instead of making a full meal. Rather than cooking, it usually consists of snacks like cheese, crackers, fruit, chips, or anything that is quick and convenient. The trend started off as a joke, but quickly became relatable content that reflects how people actually eat on a daily basis. Unlike traditional food content that focuses on full, aesthetic meals, “girl din
Olivia Lindestaf
Apr 163 min read


When FoodTok Backfires: How Viral Reviews Can Hurt Restaurants
The Risk Behind Going Viral Over the years, TikTok has been the main platform to promote your restaurant or food brand, one short clip can bring massive engagement and customers will be lined up around the corner the next day. However, this also means that the downside is how fast a video or comment can ruin a business's reputation. Negative reviews on TikTok can have the same if even more impact on a restaurants reputation as a positive review. A negative video can reach mil
Olivia Lindestaf
Mar 233 min read


The Business of Mukbang: Why Watching People Eat Drives Takeout Sales
Introduction: What Is Mukbang? A mukbang is when someone is filming themselves eating food, either while talking or in silence. Usually large amounts of food is being displayed and eaten and this interactive video has become extremely popular on TikTok and Youtube. Mukbangs originated in South Korea and was to begin with a niche way to satisfy cravings and hunger through videos and some even watch mukbangs to fall asleep due to the satisfying elements the eating creates. It c
Olivia Lindestaf
Mar 233 min read


From Dubai To Viral: How One Chocolate Bar Took Over FoodTok
How viral videos on TikTok turned a luxury dessert into a global food trend. Why Is Everyone Talking About This Chocolate? FoodTok is a fast paced community where certain products can blow up over night and I'm sure no one has missed the viral dessert: Dubai Chocolate. I think we have all came across a dramatic video of a chocolate bar being broken in half to reveal pistachio cream and crispy layers. This phenomenon has generated millions of views and now other brands are mak
Olivia Lindestaf
Mar 53 min read
bottom of page